We build robust, maintainable Selenium 4 and Playwright automation frameworks for web applications — delivering cross-browser coverage, zero-flakiness, and full CI/CD integration for teams that ship fast.
Web test automation is the practice of using specialized software tools to execute test cases on web applications automatically — without manual human interaction. Instead of testers clicking through your application after every release, automated scripts run hundreds of checks in minutes.
Why it matters for your business: Every time your development team pushes a code change, there is a risk of breaking existing functionality. Without automated tests, your QA team must manually verify every feature — a process that takes days and delays releases. Web test automation eliminates this bottleneck.
At 360 Fahrenheit, our web test automation services use industry-leading tools including Selenium WebDriver and Playwright to build test suites that run automatically on every code commit. Your team gets instant feedback on what is working and what is broken — before it ever reaches your users.
We specialise in delivering automation solutions for businesses of all sizes — from startups shipping their first product to enterprise teams managing complex multi-browser, multi-environment web applications. Our clients are based across Pakistan, Saudi Arabia, the UAE, UK, and the United States, and we adapt our approach to fit your team's existing tools, workflow, and release cadence.
The result: Faster releases, fewer production bugs, reduced QA costs, and full confidence that your web application works correctly across every browser and device your customers use.
Our web automation engagements are comprehensive — we don't just write test scripts. We build a complete, production-ready automation ecosystem tailored to your application architecture and team size.
Automated test execution across Chrome, Firefox, Safari, and Microsoft Edge — ensuring your web application behaves consistently for every user, regardless of their browser choice. We configure parallel runs across all major browsers to maximise coverage without slowing down your pipeline.
We architect test frameworks using the Page Object Model (POM) design pattern — separating test logic from UI element definitions. This keeps your test codebase clean, readable, and maintainable as your application grows. New team members can onboard quickly and extend the suite with confidence.
We configure your test suite for parallel execution using TestNG, JUnit 5, or Playwright's built-in concurrency. What used to take 3 hours of sequential test runs finishes in under 15 minutes — giving your team rapid feedback and unblocking your release pipeline.
Every test run generates beautiful, interactive HTML reports with step-by-step execution details, screenshots on failure, video recordings, and trend graphs. Stakeholders get clear visibility into test health without needing to read code.
We implement parameterised test designs that run the same test logic across dozens of input combinations — from a single test script. This dramatically increases your test coverage for login flows, form submissions, checkout processes, and any business logic that varies by data.
Flaky tests — tests that pass sometimes and fail sometimes for no good reason — destroy trust in your automation suite. We eliminate flakiness through intelligent wait strategies, stable element locator patterns, retry mechanisms, and thorough root-cause analysis of any intermittent failures.
There are many web automation tools available. We primarily build with Selenium 4 and Playwright (Java) because they are the most battle-tested, widely supported, and enterprise-ready options available today.
Selenium WebDriver has been the industry standard for web automation for over 15 years. It offers the broadest browser support, the largest community, and deep integration with every major programming language and CI/CD platform. If your team already has Java or Python developers, Selenium fits naturally into your existing workflow with zero friction.
Playwright, developed by Microsoft, is the modern choice for teams building new automation frameworks from scratch. It offers faster execution, built-in support for modern web features like shadow DOM, iframes, and JavaScript-heavy single-page applications, and exceptional debugging capabilities out of the box. Playwright is particularly powerful for testing React, Angular, and Vue.js applications.
At 360 Fahrenheit, we assess your application's tech stack, your team's skills, and your long-term maintenance goals before recommending a tool. Many of our clients use both — Selenium for existing legacy test suites and Playwright for new feature coverage. We manage hybrid frameworks smoothly and ensure a consistent reporting layer across both.
Industry-leading tools proven in enterprise environments across hundreds of web automation projects.
A structured, transparent engagement that delivers a working automation suite — not just a set of scripts. Every project follows a proven 5-phase delivery model.
We begin with a deep-dive analysis of your web application — mapping critical user journeys, identifying the highest-risk flows, and defining the automation scope. We also review your current testing process, tech stack, and CI/CD pipeline to ensure our framework fits seamlessly into your existing environment.
We design and build a scalable, maintainable POM-based framework from the ground up. This includes configuration management (environment variables, test data), base class setup, utility libraries for common actions, and CI/CD hooks so tests run automatically from day one.
Our automation engineers write clean, readable, well-commented test scripts covering your smoke tests, regression suite, and edge case scenarios. Every script is peer-reviewed for quality, follows naming conventions, and is structured for easy maintenance and extension by your internal team.
We integrate your test suite into your CI/CD pipeline — whether you use Jenkins, GitHub Actions, GitLab CI, or Azure DevOps. Tests execute automatically on every code push or pull request, and results are reported to your team via email, Slack, or your project management tool.
We deliver comprehensive documentation covering framework architecture, how to add new tests, how to run tests locally and in CI, and how to interpret reports. We also conduct live training sessions with your QA and development team so they can maintain, extend, and own the automation suite going forward.
We are a dedicated QA automation consultancy based in Lahore, Pakistan — serving clients globally. Here's what sets us apart from generalist development agencies.
Automation projects delivered across e-commerce, FinTech & SaaS
Countries served — Pakistan, MENA & Europe
QA-focused — we do testing only, so we do it exceptionally well
Free audit turnaround — no call required, no pitch attached
Unlike large IT firms that treat QA as an afterthought, 360 Fahrenheit exists solely to solve software quality problems. Every engineer on our team is a QA automation specialist — not a developer assigned to write tests. This focus means we bring deeper expertise, faster delivery, and better-maintained frameworks than generalist providers.
Our clients in Pakistan, Saudi Arabia, UAE, and the UK work with us because we communicate in plain English, deliver on time, and build automation that their developers actually want to use — not brittle scripts that break with every UI update.
We are also cost-competitive as a Pakistan-based consultancy — giving international clients enterprise-quality automation at a fraction of the cost of equivalent teams in the US, UK, or Europe, without any compromise on technical quality or communication standards.
A foundational framework with 30–50 test scripts covering your critical flows typically takes 3–5 weeks. A full regression suite covering your entire application may take 2–3 months depending on complexity. We provide a detailed timeline estimate after the discovery phase.
No. We build the framework and train your team to add new tests using simple templates and patterns. However, having at least one developer or QA engineer who is comfortable with code (Java or Python) will help your team maintain and extend the suite independently after handover.
It depends on your application and team. Selenium is the most mature, widely used, and supported option — ideal if your team uses Java or Python. Playwright is faster, more modern, and better for JavaScript/TypeScript teams or applications built with React or Angular. We help you choose the right tool for your specific context.
Yes — this is one of our most common engagements. We review your existing manual test documentation, identify the best candidates for automation (high-frequency, stable, business-critical tests), and systematically convert them into automated scripts within your new framework.
Yes. We offer retainer-based maintenance packages where we handle framework updates, fix broken tests after major UI changes, add new test coverage, and provide quarterly health reviews of your automation suite. Ask us about our support plans during the discovery call.
Absolutely. 360 Fahrenheit is based in Lahore, Pakistan and serves clients across Pakistan, Saudi Arabia, UAE, UK, and the United States. We work fully remotely and have experience collaborating across multiple time zones. All communication is in English, and we use standard project management tools like Jira, Slack, and Confluence.